Low engagement on LinkedIn?

Are you struggling to keep up with LinkedIn algorithm changes?

You know what I'm talking about:

You spend hours creating and posting content on LinkedIn, hoping to reach and engage your target audience.

But you get frustrated when your content gets buried in the feed, gets low views and engagement, or even gets flagged or removed by LinkedIn.

You feel like you're wasting time and effort and losing your competitive edge.

If you don't adapt your content strategy soon, you risk losing your visibility, credibility, and opportunities on LinkedIn.

What if you could learn how to adapt your content according to LinkedIn algorithm changes?

What if you could create content that gets more exposure, engagement, and impact on LinkedIn?

What if you could easily and confidently grow your audience, network, and business on LinkedIn?

That's exactly what I'm going to show you in this newsletter.

I will share with you 3 tips on adapting your content according to LinkedIn algorithm changes and maximizing your content distribution.

Let's see how.

Tip 1: Focus on Quality Over Quantity

The first tip is to focus on quality over quantity. LinkedIn's algorithm prioritizes relevant, valuable, and engaging content for its users.

Therefore, you should create content that showcases your expertise, provides useful insights, and sparks conversations.

By focusing on quality over quantity, you will increase your chances of getting more organic reach, engagement, and trust from your audience.

You will also avoid spamming your network with low-quality content that may hurt your reputation and visibility.

LinkedIn's algorithm uses various signals to determine the quality of your content, such as the relevance of your topic, the length and format of your post, the engagement rate, and the feedback from your audience.

The more positive signals you generate, the more your content will likely be distributed to a wider audience.

To create high-quality content, research your target audience, identify their pain points and interests, and craft your content accordingly.

You should also use different formats, such as text, video, or document, to cater to different preferences and increase your reach.

Important Note: You should proofread and edit your content before posting to ensure it is clear, concise, and error-free.

Tip 2: Use Hashtags and Keywords Strategically

The second tip is to use hashtags and keywords strategically. Hashtags and keywords are important elements to categorize and surface your content on LinkedIn.

They help the algorithm and the users to find and discover your content based on their interests and needs.

Using hashtags and keywords strategically will improve your content's discoverability and reach a broader and more relevant audience.

You will also increase your chances of appearing in the search results and the trending topics on LinkedIn.

LinkedIn's algorithm uses hashtags and keywords to match your content with the users looking for or interested in those topics.

The more relevant and specific your hashtags and keywords are, the more likely your content will be shown to the right people.

To use hashtags and keywords strategically, research keywords and find out what terms your target audience is searching for or talking about on LinkedIn.

You should also use niche and industry-specific hashtags and keywords to narrow your audience and avoid competition.

Important Note: Limit the number of hashtags and keywords you use to avoid spamming and diluting your message. A good rule of thumb is to use two to three relevant hashtags and keywords per post.

Tip 3: Engage with Your Audience and Network

The third tip is to engage with your audience and network.

LinkedIn's algorithm considers engagement one of the most important factors when ranking and distributing your content. Engagement refers to your content's interactions, such as likes, comments, shares, and reactions.

By engaging with your audience and network, you will boost the performance and visibility of your content on LinkedIn.

You will also build a loyal and engaged community around your content, establish your authority and credibility, and create more opportunities for collaboration and networking.

LinkedIn's algorithm rewards content that generates high engagement rates, indicating that the content is valuable and relevant for the users.

The more engagement your content receives, the more exposure it will get on the platform.

Additionally, engaging with your audience and network will increase your social proof and influence, showing that you are an active, responsive professional who cares about your connections and followers.

To engage with your audience and network, you should encourage them to interact with your content by asking questions, soliciting feedback, or sharing opinions.

You should also respond to their comments and messages, thank them for their support, and provide additional value.

Furthermore, you should also engage with other people's content, especially those in your niche or industry, by liking, commenting, sharing, or reacting to their posts. It will help you expand your network, increase visibility, and create meaningful relationships.

With that, I’m wrapping up this week’s newsletter. If you love my newsletter, share it with your friends and have a great weekend!

Talk soon,

John Naveen

Whenever you are ready, here are 3 ways I can help you:

Buy my digital product for $1: Instant access to Threads template, 10 Call To Action,90 LinkedIn Hooks, Writing frameworks, 30+ Cold Email scripts, Copywriting frameworks, Copywriting Crash course(Mini), 10 ways to find unlimited content ideas, How to turn any tweet into a LinkedIn Post, Free Lead generation tools to find unlimited leads

Hire me as a LinkedIn Ghostwriter(only for 6-Figure entrepreneurs and agency owners)

Book a 1:1 call with me and ask me anything about LinkedIn.